• Kia’s Dave Schoonover: “Agencies struggle with the small stuff”

    Dave Schoonover, senior manager of digital at Kia, doesn’t believe that traditional agencies are dead — but he does believe that brands can do some things faster than agencies can. The way that large agencies are structured directly impacts their ability to do things “at a piecemeal scale,” he said in a recent session with managing editor Shareen Pathak, recorded live at the D ...

    Digidayin Content- 4 readers -
  • The Five Sales Letters Every Marketer Should Know, Hands Down

    If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing might be a deep understanding of how copywriting should be used to convert readers. And there are few better people to learn from than the “Admen”: the original rockstar creators of th ...

    The Daily Egg- 8 readers -
  • What’s Up Bloggers! Roundup #11 with Phil Turner

    Continuing our “What’s Up Bloggers! Roundup” series, we are introducing you to Phil Turner in our feature today. To view the list of all of the featured bloggers on Famous Bloggers, visit our Roundup Index! As you know, the purpose of this series is to “introduce bloggers to their peers in the blogosphere and offer new opportunities to make friends, build collaborations, and ...

    Deborah Anderson/ Famous Bloggersin Social- 6 readers -
  • Machine Learning Masterclass #1: What is Machine Learning

    24 February 2017 | Evie Palaiochorinou Machine Learning Masterclass #1: What is Machine Learning Welcome to our Machine Learning Masterclass series. Here we will be talking about the importance of Machine Learning and how this connects with the world of digital marketing. Machine Learning with its clever set-up and accurate insightful applications is slowly becoming the buzzw ...

    Tamar SEO and Social Blog- 10 readers -
  • 6 Ways to Bring Social and Content Together in Your Plan

    Do your social and content teams work closely enough together, or do you run on parallel tracks that rarely intersect? If the latter is true, you’re missing out. Content Benchmarks: Using Social and Web Data to Set Performance Goals Download When your content team is regularly informed about what’s performing well (or not) on social, they can create better content for your social team.

    Lucy Hitz/ Simply Measuredin Social Content- 8 readers -
  • Easy Animated Graphics & Social Media Quotes

    I'm testing out a brand new social marketing software. It's SO new that I'm still figuring out what all it does, which so far... is A LOT. I wouldn't personally call it a "social marketing tool" and it's not really software either. It's a web based application you can access from anywhere to create amazing graphics that you can use in your blog posts (like the example above) ...

    Lynn Terry/ ClickNewz!in Social- 10 readers -
  • 5 Tips to Creating an Unbeatable Facebook Ad Campaign

    Are you sick and tired of losing money on Facebook Ads? Many advertisers just like you take a swing at a new ad campaign every day, hoping to finally hit the ball out of the park and win the game. They test a myriad of demographics and interests, use a lot of different images, and even tweak their copy over, and over, and over again.

    KISSmetrics Marketing Blogin Social- 9 readers -
  • Best of the week: Facebook’s publisher charm offensive

    Our regular ICYMI correspondent, executive editor Brian Braiker, drew the hardship assignment of hosting our Digiday Publishing Summit Europe in the seaside Portuguese town of Estoril. I’m filling in with the week’s best stories — on our newly designed site. Facebook’s publisher charm offensive Facebook is trying to serve many constituencies, including media.

    Brian Morrissey/ Digiday- 10 readers -
  • What Is A Google Local Guide?

    Google has found a way to boost user contributions for Google Maps by introducing the Google Local Guide program. Users who review, add photos, answer questions or add unverified locations are rewarded with Guide Points. These contributors can improve their levels and rankings among the Google Local Guide community simply by posting this information.

    Rise to the Topin Google- 13 readers -
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