• Instagram now has more than 1M advertisers, doubling in past 6 months

      It has been a year and a half since Instagram rolled out the welcome mat to all advertisers. Remember that as you read the next sentence. Instagram now has more than 1 million monthly active advertisers, the company announced on Wednesday. That’s five times as many advertisers as the Facebook-owned photo-and-video app claimed 13 months ago and twice as many as it had six mon ...

      Marketing Landin Social Facebook- 8 readers -
    • UTM tags + Facebook ads = awesome

      Last-click attribution marketers cringe when they think of Facebook Ads Manager’s reporting. The closest you can get to last-click attribution is one day after click. That’s simply not good enough when you’re used to Google Analytics holding your hand and showing you which source is creating conversions.

      Marketing Landin Social Facebook- 8 readers -
  • Blogs that became thriving businesses

    I remember a time not too long ago when blogs were viewed in a fairly negative fashion. They were considered a hobby, a place where regular folk could mull over the issues close to their heart while sitting at home in their pyjamas. It was not all that uncommon for blogs to be viewed with contempt. How times have changed.

    Lush Digital- 5 readers -
  • Storytelling Is Not a Strategy

    At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore.

    The Content Strategistin Social Display- 7 readers -
  • 24 Hours of Selfies: My Challenge for Red Nose Day 2017

    It’s a bit short notice (given that it’s only two days away!), but I’ve decided to set myself a challenge for Red Nose Day 2017: On Friday 24th March 2017, I’ll take a selfie with everyone that I speak to face-to-face (regardless of whether I know them or not!)* and tweet the pics via my Twitter (@steviephil) using the hashtag #steviephilselfie.

    SEOno- 6 readers -
  • The 6 Key Components of a Successful Marketing Campaign

    Ready, set, launch a campaign! It’s time to push the envelope, and plan a campaign that is more creative and delivers better results than the last one. Here are the six components to focus on. Let’s channel our inner Olivia Pope, the campaign genius, and “handle it.” 1. Nail Your Campaign Theme To nail your campaign theme, you need to work with your content marketing team, a ...

    Simply Measuredin Social- 8 readers -
  • Are technical and content audits still relevant?

    Technical and content audits have been the backbone of SEO for many years, and while they play a valuable role, their scope has expanded as search has evolved. Audits now cover much more than purely technical factors such as indexation, status codes and broken links. To stay relevant, audits have broadened to include aspects such as site navigation, content engagement, conten ...

    Search Engine Landin SEO Content- 8 readers -
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