• Six key steps toward building trust in programmatic advertising

    By John Murphy, Head of Marketplace Quality, OpenX Programmatic advertising is a $45 billion industry, and it’s poised to become the primary way in which a majority of all advertising is globally traded. However, as a recent CMO Council report found, seven in ten CMOs still have significant trust concerns about the quality of programmatic advertising.

    Digiday- 6 readers -
  • Inside Deutsche Telekom’s new media model

    For Deutsche Telekom, bringing media in-house is about strategy, not execution. The shake-up, almost a year in the making, gives marketers at the German telecommunications firm full control over the media strategy for 13 of its sub-brands across Europe. A mix of marketing, sales and procurement executives make up the international team, which will act as the nucleus for the ex ...

    Digidayin Affiliate- 6 readers -
  • The pivot to reality for digital media

    Forget the pivot to video; the pivot to reality is in full swing in digital media. The culprits are well-known. Google and Facebook have an iron grip on digital ad revenue. Publishers are trying to save themselves by making wholesale shifts in their business models, but they can’t transition fast enough.

    Lucia Moses/ Digiday- 5 readers -
  • Why Shortlist Media is holding off on first-price programmatic ad auctions

    Shortlist Media, which publishes weekly, free city magazines Stylist and ShortList, has gone cold on the idea of moving to first-price auctions after talking at length to the buy side of the market. The publisher planned to introduce first-price auction capabilities to its ad tech stack, which it started rebuilding about four months ago.

    Digiday- 9 readers -
  • Digiday Research: For most publishers, video is less than 25 percent of total content

    Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers. “Pivoting to video” has been the talk of the digital media industry recently, with Mashable, Vocativ, Mic, ...

    Digidayin Content- 5 readers -
  • Chinese agencies are expanding to the US

    When Beijing-based independent digital shop Hylink opened an office last year in Santa Monica, California, Michael Horvitz joined the shop as its director of strategic partnerships in sports and entertainment, the seventh employee in that office. Although Horvitz has never lived in China, he has U.S.

    Yuyu Chen/ Digidayin Paid Search- 8 readers -
  • How Petco is Amazon-proofing its e-commerce strategy

    When Brock Weatherup needed a mailbox after moving to San Diego for a job at Petco, he did what a lot of people do and went on Amazon. After he made his purchase, Amazon recommended other mailboxes he could buy. “I don’t know about you, but I’ve bought one mailbox in my life,” said Weatherup, Petco’s evp of strategic innovation and digital experience.

    Digidayin How To's- 6 readers -
  • 7 Must-Have Tools for Every Startup

    Creating a startup can be one of the most rewarding endeavors for any entrepreneur. The drive to propose an innovative solution to solve a pressing problem is the first, and often most exciting, step. But without certain must-have tools, your startup will not do nearly as well as it could. Every startup needs to be able to make the transition from an idea to a viable enterprise.

    Growmap- 5 readers -
  • Investing £1 million in training for computing teachers in the U.K.

    Advancing our students’ understanding of the principles and practices of computing is critical to developing a competitive workforce for the 21st century. In every field, businesses of all sizes are looking to hire people who understand computing, so we need more students to leave school confident in skills like coding, computational thinking, machine learning and cybersecurity. The U.K.

    The Official Google Blog- 8 readers -
  • Why Passive Income Is Like the Stock Market

    More than ten years ago, in the early days of this blog, John wrote about the concept of trading hours for dollars. If you haven’t read that post, I highly recommend you go back and read it. A lot has changed on the Internet since then, but the fundamental philosophy remains the same. Passive income is the way to go, long term.

    Michael Kwan/ John Chow dot Com- 6 readers -
  • The boss goes first

    If you want to build a vibrant organizational culture, or govern with authority, or create a social dynamic that's productive and fair, the simple rule is: the rules apply to people in power before they are applied to those without. It's easy to rationalize the alternative, to put yourself first. After all, you've somehow earned the ...

    Seth Godin/ Seth Godin's Blog- 13 readers -
  • Paying for My New Tesla Roadster

    On this episode of the Dot Com Life Vlog, I check out the SMMOC meetup in Irvine, have Dot Com Lunch at Pho Ba Co, go to the UPS store, go make up shopping, and wire Tesla Motors for the balance owning on the $200K Tesla Roadster that I ordered yesterday. Tesla unveile ...

    John Chow/ John Chow dot Com- 11 readers -
  • 10 Remarkable E-commerce Marketing Tips for Boosting Your Sales

    Are you struggling with selling your eCommerce products? If your answer is “yes,” then you have to redefine your eCommerce marketing strategies. In this post, I have put together 10 remarkable eCommerce marketing tips to help you increase the revenue of your online store. 1. Create a Content Marketing Plan It is necessary to create a content marketing plan that includes your p ...

    Growmapin EMail- 23 readers -
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