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While brand marketers have increasingly been using location data as part of their targeting and attribution toolset, business intelligence platforms are just waking up to its importance. As a baby step in that direction, IBM announced yesterday that it would be incorporating global geospatial and political boundary data from Pitney Bowes into its Cognos Analytics and Watson platforms.
This is part of The Digiday List of Innovative CMOs series, featuring a handful of trail-blazing brand CMOs who are ahead of the curve and driving the bottom line through digital innovation. Marketing innovation and financial services usually don’t usually go hand in hand. It’s hard to develop new financial products, and the industry regulation is strict.
During the recent Supercharge Summit in Las Vegas, I had an opportunity to sit down for an interview with Internet marketing superstar, Carolina Millan. We talked about how I got into blogging, and how I took the blog from zero to $40K a month, and then from $40K to over $100K a month by adding top tier products that are offered by MOBE. And all on just two hours a day! E ...
Penguin 4.0 was announced on September 23, and I couldn’t be more excited. I believe Penguin 4 will be a boon for (legitimate) SEO companies everywhere. We had to wait over 700 days for the newest iteration of Penguin; it was a long time coming, but now that it’s here, it’s more than I hoped. There a few reasons I welcome this new Penguin with open arms: The algorithm now de ...
As digital technology becomes more sophisticated and penetrates more parts of our lives, the importance of design thinking increases, too. Earlier this month, I was lucky enough to spend ...
By ProBlogger Advertising Expert Alita Harvey-Rodriguez of MilkIt Academy. It’s a tough world out there for bloggers. You all have incredible engaging content that your readers love, yet almost everyone expects something for free. You probably know that your content is more valuable than you’re paid or compensated for but justifying your media prices can often be a battle.
Content moving beyond screens into the “phygital” world of beacons, sensors and the Internet of Things has been a focus of my most recent research. Together we’ve looked at some of the benefits brands such as Nestlé, GE, Marantz and Disney are reaping from campaigns that go well beyond “the right message to the right person at the right time.
Almost 50 top-level domains were believed to be exposed to the massive distributed denial-of-service attack that hit Dyn on Friday, but the largest of the bunch said it managed to stay online throughout. As has been widely reported in the mainstream and tech media over the last few days, DNS service provider Dyn got whacked by one of the biggest pieces of DDoS vandalism in t ...
Last week we published the seventh instalment of our complete guide to Google ranking factors. It concentrated on site-level signals, such as HTTPS, speed, mobile friendliness and structured mark-up. This week, we’re looking at internal links (before we tackle the much more unwieldy subjects of outbound links and backlinks).
Election season is in full swing and the buzz of the Presidential race inescapable. While it might just be Americans that are hea ...
Hackers & Phishers Using Google’s AMP URLs to Disguise Malicious Links October 25, 2016 at 6:10 am PST By Jennifer Slegg Leave a Comment For most web savvy users, checking the URL to ensure that it is a legitimate google.com URL is pretty standard, and ensuring that everything before the first / looks legitimate. Many phishers and hackers use URLs like www.google.com.someotherurl.
Q3 2016 was an outstanding quarter for Facebook advertisers. The top 20 ecommerce and mobile game advertisers using Nanigans ad automation software continued to see higher returns on ad spend at scale. Here are the four advertising tools and strategies that helped them achieve these impressive results. 1.
Take a walk through the aisles of your local pharmacy, and it’s clear that the holiday season is upon us. Snowmen, reindeer, and religious items are nuzzling their way into the shelf space currently occupied by skeletons, costumes, and giant bags of candy. Soon enough, the taps at our favorite watering holes will follow suit with a Winter Ale replacing the beloved Octoberfest brew.
Around the start of March 2016, Google made an innovative change to the way adverts for Google AdWords appear on their search engine results. Instead of having three adverts appear above organic results and and smaller adverts appear as a separate sidebar to the right of the search results, Google opted to remove the right hand side adverts altogether and increase the number of ...
Social media advertising budgets have doubled worldwide over the past two years—going from $16 billion U.S. in 2014 to $31 billion in 2016. By the end of 2017, it’s estimated that figure will reach nearly $36 billion, representing 16 percent of all digital ad spending globally. Despite this growing investment in social advertising, 46 percent of B2B marketers say they’re unsur ...
Google Cloud Platform (GCP) now serves over one billion end-users through our customers’ products and services. And today I’m happy to say that we’re investing even more resources to bring these tools to higher education. We’re excited to offer universities the same powerful infrastructure, data analytics and machine learning that we use to drive innovation and performance.
It was May 2015, and I was sitting in the audience at Rainmaker Digital’s Authority Rainmaker conference in Denver, Colorado. Sonia Simone was about to give a presentation called “Dr. Evil’s Guide to Landing Page Design and Optimization,” and I was excited to learn from one of my personal copywriting heroes.
Man Steals ‘Six Figures’ Worth Of Bitcoins From Dark Web Users October 25, 2016 by Meagan Freeman Leave a Comment While the Dark Web is hopefully somewhere you have never browsed, there is a particularly interesting story coming out it. One American man has been arrested for stealing from those looking to purchase illict goods.