• New RLSA Strategies for Search Marketers

    Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid search strategy. But like everything in search marketing, RLSAs are always changing.

    Search Engine Landin SEO- 5 readers -
  • 11 Changes & New Features Coming to AdWords: What You Need to Know

    Every spring, Google unleashes a slew of big announcements. One year, the big announcement was Enhanced Campaigns. Last year, they dropped the spectre of Expanded Text Ads on us. Today, our own Mark Irvine was live in person at Google's Marketing Next event in Mountain View to get the scoop on what big changes and new features are coming to AdWords, and we've got a roundup of ...

    WordStreamin Paid Search- 6 readers -
  • The big SMX Advanced preview

    Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new opportunities and new challenges Change is constant in search marketing.

    Chris Sherman/ Marketing Landin Paid Search SEO- 6 readers -
    Earlier about the same topic:
  • The big SMX Advanced preview

    Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new opportunities and new challenges Change is constant in search marketing.

    Chris Sherman/ Search Engine Landin Paid Search SEO- 5 readers -
  • Pepsi is putting Snapchat barcodes on millions of soda cans

    Pepsi cans and bottles will double up as gateways to Snapchat this summer — literally. The soda maker is leaning heavily on Snapchat to promote its limited-edition cinnamon-flavored Pepsi Fire, stamping millions of Pepsi cans and bottles across the country with Snapcodes over the next eight weeks.

    Tanya Dua/ Digiday- 8 readers -
  • Is It Time for You to Upgrade Your Web Hosting?

    When you’re first launching a business website, the sheer breadth of hosting options can seem overwhelming. In the beginning, it’s often safe to figure you can rely on one of the more basic plans to start and then upgrade when the time comes. Now, you may be wondering if it’s time to give your hosting plan an upgrade.

    Constant Contact- 7 readers -
  • Demystifying Search Engine Optimization (SEO) in 2017

    Search engine optimization (SEO) is ever-evolving. It’s an often mysterious, and more-often-than-not frustrating, endeavor for local business owners. Even if you’ve mastered your business’s website, adjusting the content and its functiona ...

    Dex Mediain SEO- 11 readers -
  • Stop overloading your Local SEO content!

    I’ve been spending a lot of time on the road, speaking at conferences and talking to marketers and business owners, and I’ve been having the “content” talk far too often lately. You know, the one that’s almost as awkward as sitting down with your kids to talk about the birds and the bees, but where you’re talking to a business owner and telling them that their last SEO agency duped them.

    Greg Gifford/ Marketing Landin SEO Content- 6 readers -
    Earlier about the same topic:
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