• Location data now becomes part of ‘big data’ in IBM’s Cognos and Watson

      While brand marketers have increasingly been using location data as part of their targeting and attribution toolset, business intelligence platforms are just waking up to its importance. As a baby step in that direction, IBM announced yesterday that it would be incorporating global geospatial and political boundary data from Pitney Bowes into its Cognos Analytics and Watson platforms.

      Greg Sterling/ Marketing Land- 2 readers -
    • Carolina Millan Interviews John Chow

      During the recent Supercharge Summit in Las Vegas, I had an opportunity to sit down for an interview with Internet marketing superstar, Carolina Millan. We talked about how I got into blogging, and how I took the blog from zero to $40K a month, and then from $40K to over $100K a month by adding top tier products that are offered by MOBE. And all on just two hours a day! E ...

      John Chow/ John Chow dot Com- 5 readers -
  • Penguin 4.0: Necessary and positive improvement

    Penguin 4.0 was announced on September 23, and I couldn’t be more excited. I believe Penguin 4 will be a boon for (legitimate) SEO companies everywhere. We had to wait over 700 days for the newest iteration of Penguin; it was a long time coming, but now that it’s here, it’s more than I hoped. There a few reasons I welcome this new Penguin with open arms: The algorithm now de ...

    Search Engine Landin SEO Google- 2 readers -
  • 8 best practices for contextual campaigns

    Content moving beyond screens into the “phygital” world of beacons, sensors and the Internet of Things has been a focus of my most recent research. Together we’ve looked at some of the benefits brands such as Nestlé, GE, Marantz and Disney are reaping from campaigns that go well beyond “the right message to the right person at the right time.

    Rebecca Lieb/ Marketing Landin Content- 1 readers -
  • Uniregistry says it was unaffected by mother of all DDoS attacks

    Almost 50 top-level domains were believed to be exposed to the massive distributed denial-of-service attack that hit Dyn on Friday, but the largest of the bunch said it managed to stay online throughout. As has been widely reported in the mainstream and tech media over the last few days, DNS service provider Dyn got whacked by one of the biggest pieces of DDoS vandalism in t ...

    Kevin Murphy/ DomainIncite- 5 readers -
  • Hackers & Phishers Using Google’s AMP URLs to Disguise Malicious Links

    Hackers & Phishers Using Google’s AMP URLs to Disguise Malicious Links October 25, 2016 at 6:10 am PST By Jennifer Slegg Leave a Comment For most web savvy users, checking the URL to ensure that it is a legitimate google.com URL is pretty standard, and ensuring that everything before the first / looks legitimate. Many phishers and hackers use URLs like www.google.com.someotherurl.

    Jennifer Slegg/ The SEM Postin SEO Google- 1 readers -
  • 4 Ways to Win With Your Holiday Email Campaigns

    Take a walk through the aisles of your local pharmacy, and it’s clear that the holiday season is upon us. Snowmen, reindeer, and religious items are nuzzling their way into the shelf space currently occupied by skeletons, costumes, and giant bags of candy. Soon enough, the taps at our favorite watering holes will follow suit with a Winter Ale replacing the beloved Octoberfest brew.

    Constant Contactin EMail- 1 readers -
  • Dropping RHS Adverts in AdWords Increased CTR

    Around the start of March 2016, Google made an innovative change to the way adverts for Google AdWords appear on their search engine results. Instead of having three adverts appear above organic results and and smaller adverts appear as a separate sidebar to the right of the search results, Google opted to remove the right hand side adverts altogether and increase the number of ...

    Will Green/ ppc.orgin Paid Search- 3 readers -
  • Manage Both Paid and Organic Social From One Platform with Hootsuite

    Social media advertising budgets have doubled worldwide over the past two years—going from $16 billion U.S. in 2014 to $31 billion in 2016. By the end of 2017, it’s estimated that figure will reach nearly $36 billion, representing 16 percent of all digital ad spending globally. Despite this growing investment in social advertising, 46 percent of B2B marketers say they’re unsur ...

    Hootsuitein Social- 3 readers -
  • Helping universities build what’s next with Google Cloud Platform

    Google Cloud Platform (GCP) now serves over one billion end-users through our customers’ products and services. And today I’m happy to say that we’re investing even more resources to bring these tools to higher education. We’re excited to offer universities the same powerful infrastructure, data analytics and machine learning that we use to drive innovation and performance.

    The Official Google Blogin Google- 1 readers -
  • Build Landing Pages that Convert with These 3 Smart Steps

    It was May 2015, and I was sitting in the audience at Rainmaker Digital’s Authority Rainmaker conference in Denver, Colorado. Sonia Simone was about to give a presentation called “Dr. Evil’s Guide to Landing Page Design and Optimization,” and I was excited to learn from one of my personal copywriting heroes.

    Beth Hayden/ Copyblogger- 1 readers -
  • Man Steals ‘Six Figures’ Worth Of Bitcoins From Dark Web Users

    Man Steals ‘Six Figures’ Worth Of Bitcoins From Dark Web Users October 25, 2016 by Meagan Freeman Leave a Comment While the Dark Web is hopefully somewhere you have never browsed, there is a particularly interesting story coming out it. One American man has been arrested for stealing from those looking to purchase illict goods.

    The Blog Herald- 2 readers -
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