• The Crazy Egg Guide to Conversion Copywriting

      PPC campaigns, email marketing, social media management, SEO optimization or good old fashioned word of mouth. All viable and potentially profitable methods to grow your brand. But they’re also all very different. A PPC expert couldn’t run a successful email campaign, just as a social media guru might struggle to achieve better SERP rankings. Marketing is a ...

      The Daily Eggin Paid Search EMail- 43 readers -
  • Infographic: The Surprising Words That Get Content Shared on Social Media

    It always comes back to copywriting. You can blindly post to social media, or you can take a step back and carefully wordsmith the language of your updates. The right concoction of words can multiply the effect of your social media efforts. Today’s infographic will help you get started in the right direction. Just be sure to track wh ...

    Sean Work/ The Daily Egg- 11 readers -
  • What is Domain Authority?

    A 1-100 score predicting how well a site will rank in major search engines. Domain Authority is a measure of how well a website is likely to perform in search engine results. It’s a search engine ranking score developed by Moz to give an overview of likely site performance. After Google deprecated ...

    The Daily Egg- 20 readers -
  • A Handy Guide to UTM Codes: Know Which of Your Campaigns Really Work

    Our traffic bounces all over the place. We have social. We have email. We have paid ads. There’s more sites, platforms, and networks than we could possibly hope to run our campaigns on. How do we keep track of it all? How do we know what’s working and what’s not? We use UTM codes. What’s a UTM? UTM stands f ...

    The Daily Egg- 17 readers -
  • 30 Unforgettable Landing Page Examples To Steal, Learn & Profit From

    The landing page is probably one of the most important pages on your website. A slight change in your conversion rate could mean a world of difference between dying from panic or sipping a mojito at the beach. Yet… designing a high-converting landing page is tough. There are so many elements to get right: the copy, the desi ...

    The Daily Egg- 14 readers -
  • What is Banner Blindness?

    A term used in online advertising to describe the ineffectiveness of banner advertisements due to their oversaturation and lack of intent-based messaging. Some say the term “banner blindness” is outdated. As if there was a point in internet history when banner advertisements started to disappear. Yeah, right.. If anyt ...

    Sean Work/ The Daily Egg- 15 readers -
  • Afraid Of AI? Conquer Your Fears By Learning How It Can Boost Your Sales

    It’s 2017, and the robots are here. However, artificial intelligence (AI) is nothing to be feared. In fact, AI will help boost your sales, increase conversions while ensuring that your business thrives and stays relevant in an ever-changing world. If you have resisted AI up until now because it sounded too complex, we’re going to explain ...

    The Daily Eggin EMail How To's- 10 readers -
  • 10 Steps That Will Map Your Way To Inbound Success With HubSpot Marketing

    HubSpot needs no introduction. It provides marketers a hassle-free interface to reach out to their audience and nurture them through various stages of the conversion funnel. Their “inbound marketing theory” is a systematic arrangement of several digital marketing channels, including social media, email marketing, and landing pages, brought together in one user interface that al ...

    The Daily Eggin EMail- 16 readers -
  • How to Utilize UX Design for Improving Your Ecommerce Business

    What are the features that define user-friendly navigation, efficient checkouts and streamlined product filters? How can we make e-commerce websites more effective by using user experience (UX) design to increase conversions? Here are the key e-commerce elements that can benefit from better UX design: Responsiveness The most important – and obvious – t ...

    The Daily Egg- 6 readers -
  • What Science Can Teach Us About How to Create Viral Content

    Think about the last thing you shared on the internet. Maybe it was an insightful video on the political turmoil in a far away country, or maybe it was a funny picture of a cat wearing a bow tie. Either way – you saw it, had an emotional reaction to it and decided to share it with others. Bu ...

    The Daily Egg- 8 readers -
  • The Numbers Behind Content Marketing: Essential Statistics for 2017

    What’s the state of play in content marketing? What content should you be creating, how should you be distributing it, where should you be promoting it? There’s a million opinions out there. But here, there’s a million stats instead. Well, OK, there’s actually 101, which I swear is a coincidence. But if you want solid data on emails ...

    The Daily Egg- 12 readers -
  • 4 Ways to SEO Proof Your Influencer Marketing Strategy

    A few years ago, there was a joke that was going around on the internet. It goes something like this: “What is the best place to hide evidence of your wrongdoings? Page 2 of Google Search results!” While the joke itself may have been created in good humor, it does imply something extremely important. It’s crucial for business ...

    The Daily Egg- 25 readers -
  • How to Optimize Your Website for Google’s Mobile-First Index

    We know that Google’s Mobile-First Index is coming. As is the norm with Google, we’re just not sure when. The latest reports from SMX Advanced in Seattle back in June saw Gary Illyes quoting early 2018 as the rollout date, but we can expect a fairly soft roll out on this one. It’s also likely ...

    The Daily Eggin How To's- 13 readers -
  • The Six Most Misunderstood Metrics in Google Analytics

    Google Analytics (GA) is capable of generating incredibly detailed and comprehensive data. It provides the insights needed to fine-tune your site, reduce UX friction and ultimately maximize conversions. But there’s a catch. It’s only effective if you actually know how to interpret the data. Unfortunately, not all users fully ...

    The Daily Egg- 11 readers -
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