• Marketo, HubSpot and Oracle Just Got Lapped by Artificial Intelligence

      There’s a lot of buzz around Artificial Intelligence (AI), machine learning and natural language processing. Platforms such as these reveal insights from large amounts of unstructured data. That’s how Facebook is able to recognize faces in photographs with nearly 98% accuracy. It’s this technology that powers much of the managed services technology behind programmatic native advertising.

      Chad Pollitt/ Relevance- 37 readers -
    • 7 Digital Marketing Myths to Forget Right Away

      Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked.

      Relevancein Social SEO- 34 readers -
    • Top 25 Digital Marketing Influencers to Follow in 2017

      Executive's Corner, Uncategorized KISSmetrics, Wordstream, Moz, Entrepreneur – phew! Some names, these. Millions of web users trust some digital marketing experts to the extent that these wizards are now credible educators and influencers in the sphere of digital marketing. Following the influencers is your vehicle to success, and here’s the list of the best of them to follow for 2017. 1.

      Joydeep Bhattacharya/ Relevancein SEO- 37 readers -
  • Digital Developments – How Marketing Has Evolved in the Digital Age

    Moving through the history of marketing is fascinating. Watching trends rise and fall in a period of a decade, instead of hundreds of years like other technology, and being able to see real, tangible results from those advancements is one of the many wonders of the modern world, and it’s no surprise that the current marketing trends are as successful as they are.

    Relevancein How To's- 6 readers -
  • Lessons Learned from Content Marketing

    I have been overseeing the operation of websites for years now and for the last 2 years I have owned a string of websites myself. In that time I have noticed a few strange trends that would have never occurred to me if the data wasn’t right in front of me. My sites have similar themes, layouts, and placements.

    Relevancein Content- 8 readers -
  • 7 Instagram Marketing Tips for Small Businesses

    Although Facebook and Twitter are the most used Social Media platforms for businesses, Instagram offers a good place for marketing opportunities too. With Instagram, you get to join an online community of around 700 million users, and some of its features can tailor your promotions to customers that are close to you.

    Relevancein Social- 13 readers -
  • Applying Lean Methodology in Marketing and Communications

    Applying Lean Methodology in Marketing and Communications Principles in Process and Technology “Lean,” a concept with roots in the manufacturing industry, has become a bit of a buzzword in the business world. Start-ups, in particular, embrace this model, which seeks to maximize efficiency, minimize waste, and allow rapid changes according to customer feedback and preferences.

    Relevance- 26 readers -
  • Is SVG Good for SEO?

    As technology continues to expand many digital marketing experts are beginning to learn more and more about SVG images and trying to identify if having SVG images on their site is beneficial to their SEO strategy or not. In short, yes, SVG images are easier to scan and are easier for search engines to navigate through (they can be indexed by crawlers); however, they aren’t alw ...

    Relevancein SEO- 14 readers -
  • 7 Blogging & Marketing Tools for Serious Bloggers

    There are about 4 million blog posts published on a daily basis. If you are a blogger who hopes to stand out of that crowd, you not only need great blogging skills, but also effective SEO and marketing skills. It’s not easy to churn out unique content with utility on a daily basis, let alone plan for your SEO and marketing.

    Relevance- 8 readers -
  • Shutting Down Ad Fraud as a Native Advertiser

    Native advertising is a booming opportunity for digital marketers. It started becoming popular around 2012, when alternate media sources such as Mashable and BuzzFeed began experimenting with it as a new revenue strategy. The New York Times, San Francisco Chronicle, and other major publishers soon begin selling native advertising as well.

    Relevance- 21 readers -
  • Role of Social Media in Mobile App Marketing

    Marketing is not like a piece of cake, done easily and effortlessly. Convenient, flexible and yet effective marketing – is it possible? Well, yes it is. Haven’t you been on social media? Haven’t you seen people promoting their thing over there? Well, exactly my point, you can do that too. Social media is a great platform and when you are in the digital field like mobile applica ...

    Relevancein Social- 9 readers -
  • 10 Essential Tools for Your Growing Business [Infographic]

    No matter what the rate, a business needs the right combination of tools to grow better. This article provides you with a shortlist of tried-and-tested solutions for this very purpose. But before anything else, it is important to note that checking the network latency in your workplace location is imperative. After all, the examples below are powered by the cloud and the internet.

    Relevance- 36 readers -
  • B2B Influencer Marketing Done the Right Way

    Bernie Borges, CMO of Vengreso and host of the weekly Social Business Engine podcast, has published a five-episode series titled The Five Most Influential Topics for B2B Marketing. This podcast series is co-hosted by Dale Hall, SVP of Marketing at Lithium Technologies. On the first episode, they discuss B2B Influencer Marketing, how some companies are using B2B influencer marke ...

    Relevance- 28 readers -
  • 10 Metrics Every Business Should Track in Google Analytics

    Google Analytics is an important digital marketing tool, but many businesses and content strategists shy away from using this valuable tool to its full potential. The data monitoring capabilities offered are numerous and may seem complex at first, but taking the time to explore and understand Google Analytics is necessary for any business to achieve success online.

    Relevancein Paid Search- 11 readers -
  • Live-Streaming for Business- How, When, and Why You Should Use It

    Just a few years ago, the thought of a business sharing anything instantaneously was not anything someone in sales or marketing would have considered. But the sharing-focused nature of the internet and of social media has changed the way that every business, whether they’re selling a product or a service, approaches interactions with current and potential community members.

    Relevancein How To's- 16 readers -
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